The Shanghai-based Bright Food Group, one of China's time-honored brands, is gaining growing international popularity as it exports its cold drinks and ice creams to seven countries this year.
On Monday alone, the group exported 2.52 tons of cold drinks to Britain under the supervision of customs of Shanghai's Fengxian District. This marks the company's seventh export destination country this year.
"We organized studies on the quality standards of key export markets in Europe and the United States for frozen beverages, and gave precise instruction to companies to improve their product formulas and production processes, to ensure they are up to the standards of the destination countries," said an officer from the Fengxian customs.
Bright Food cold drinks are many Shanghai locals' "childhood memory". In recent years, the company has rolled out various innovative products and incorporated elements of trendy China-chic style, aiming not only to cater to the domestic market but also to attract more attention from overseas customers.
"Based on our classic offerings, we have continuously turned out novel products. This year, we have introduced new products such as lime popsicles, 'happiness' popsicles, and snow-white coconut-flavored ice cream in brick shapes, targeting overseas markets," said Zhang Minyi, a marketing director at Shanghai Yimin Foodstuff No.1 Factory Co., Ltd., affiliated with Bright Food Group.
Currently, Shanghai is home to 197 traditional Chinese time-honored brands, steadily standing on the top spot nationwide. More than half of these traditional brands are now looking into international markets.
Shanghai cold drink brand gains popularity overseas
Shanghai cold drink brand gains popularity overseas
