WICHITA FALLS, Texas (AP) — Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.
The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.
It accused the advertising group's brand safety initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies.
Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”
X CEO Linda Yaccarino said in a video announcement that the lawsuit stemmed in part from evidence uncovered by the U.S. House Judiciary Committee which she said showed a “group of companies organized a systematic illegal boycott” against X.
The Republican-led committee had a hearing last month looking at whether current laws are “sufficient to deter anticompetitive collusion in online advertising.”
The lawsuit’s allegations center on the early days of Musk’s Twitter takeover and not a more recent dispute with advertisers that came a year later.
In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.
Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.
The Belgium-based World Federation of Advertisers and representatives for CVS, Orsted, Mars and Unilever didn’t immediately respond to requests for comment Tuesday.
A top Unilever executive testified at last month's congressional hearing, defending the British consumer goods company's practice of choosing to put ads on platforms that won't harm its brand.
“Unilever, and Unilever alone, controls our advertising spending,” said prepared written remarks by Herrish Patel, president of Unilever USA. “No platform has a right to our advertising dollar.”
FILE - Elon Musk arrives before a joint meeting of Congress at the Capitol in Washington, July 24, 2024. (AP Photo/Julia Nikhinson, File)
NEW YORK (AP) — Sean “Diddy" Combs was expected to appear before a federal judge in New York on Tuesday after his indictment on undisclosed criminal charges.
The music mogul was arrested late Monday in Manhattan, roughly six months after federal authorities conducting a sex trafficking investigation raided his luxurious homes in Los Angeles and Miami.
The indictment detailing the charges was expected to be unsealed Tuesday morning, according to U.S. Attorney Damian Williams.
Over the past year, Combs has been sued by people who say he subjected them to physical or sexual abuse. He has denied many of those allegations and his lawyer, Marc Agnifilo, called the new indictment an “unjust prosecution.”
“He is an imperfect person, but he is not a criminal,” Agnifilo said in a statement late Monday.
Combs, 54, was recognized as one of the most influential figures in hip-hop before a flood of allegations that emerged over the past year turned him into an industry pariah.
In November, his former girlfriend, the R&B singer Cassie, whose legal name is Casandra Ventura, filed a lawsuit saying he had beaten and raped her for years. She accused Combs of coercing her, and others, into unwanted sex in drug-fueled settings.
The suit was settled in one day but months later CNN aired hotel security footage showing Combs punching and kicking Cassie and throwing her on a floor. After the video aired, Combs apologized, saying, “I was disgusted when I did it.”
Combs and his attorneys, however, denied similar allegations made by others in a string of lawsuits.
Douglas Wigdor, a lawyer for Cassie, said in a statement Tuesday that “neither Ms. Ventura nor I have any comment.”
“We appreciate your understanding and if that changes, we will certainly let you know,” he added.
A woman said Combs raped her two decades ago when she was 17. A music producer sued, saying Combs forced him to have sex with prostitutes. Another woman, April Lampros, said Combs subjected her to “terrifying sexual encounters,” starting when she was a college student in 1994.
The AP does not typically name people who say they have been sexually abused unless they come forward publicly, as Cassie and Lampros did.
Combs, the founder of Bad Boy Records, has gotten out of legal trouble before.
In 2001, he was acquitted of charges related to a Manhattan nightclub shooting two years earlier that injured three people. His then-protege, Shyne, was convicted of assault and other charges and served about eight years in prison.
This story has been corrected to show that Combs' age is 54, not 58.
Associated Press writer Andrew Dalton in Los Angeles contributed to this report.
FILE - Host Sean "Diddy" Combs presents the revolt black excellence award at the Billboard Music Awards, May 15, 2022, at the MGM Grand Garden Arena in Las Vegas. (AP Photo/Chris Pizzello, File)
Sean 'Diddy' Combs is expected in court after New York indictment
Sean 'Diddy' Combs is expected in court after New York indictment
FILE - Sean "Diddy" Combs arrives at the LA Premiere of "The Four: Battle For Stardom" at the CBS Radford Studio Center on May 30, 2018, in Los Angeles. (Photo by Willy Sanjuan/Invision/AP, File)
