WICHITA FALLS, Texas (AP) — Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.
The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.
It accused the advertising group's brand safety initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies.
Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”
X CEO Linda Yaccarino said in a video announcement that the lawsuit stemmed in part from evidence uncovered by the U.S. House Judiciary Committee which she said showed a “group of companies organized a systematic illegal boycott” against X.
The Republican-led committee had a hearing last month looking at whether current laws are “sufficient to deter anticompetitive collusion in online advertising.”
The lawsuit’s allegations center on the early days of Musk’s Twitter takeover and not a more recent dispute with advertisers that came a year later.
In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.
Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.
The Belgium-based World Federation of Advertisers and representatives for CVS, Orsted, Mars and Unilever didn’t immediately respond to requests for comment Tuesday.
A top Unilever executive testified at last month's congressional hearing, defending the British consumer goods company's practice of choosing to put ads on platforms that won't harm its brand.
“Unilever, and Unilever alone, controls our advertising spending,” said prepared written remarks by Herrish Patel, president of Unilever USA. “No platform has a right to our advertising dollar.”
FILE - Elon Musk arrives before a joint meeting of Congress at the Capitol in Washington, July 24, 2024. (AP Photo/Julia Nikhinson, File)
DEIR AL-BALAH, Gaza Strip (AP) — Israeli strikes on the Gaza Strip killed at least 24 people, including over a dozen women and children, local health officials said Sunday, as Israeli Prime Minister Benjamin Netanyahu headed to the United States to meet with President Donald Trump about the war.
Israel last month ended its ceasefire with Hamas and renewed its air and ground offensive, carrying out waves of strikes and seizing territory to pressure the militant group to accept a new deal for a truce and release of remaining hostages. It has also blocked the import of food, fuel and humanitarian aid for over a month to the coastal territory heavily reliant on outside assistance.
“Stocks are getting low and the situation is becoming desperate,” the United Nations agency for Palestinian refugees said on social media.
The latest Israeli strikes overnight into Sunday hit a tent and a house in the southern city of Khan Younis, killing five men, five women and five children, according to Nasser Hospital, which received the bodies.
A female journalist was among those killed. “My daughter is innocent. She had no involvement, she loved journalism and adored it,” said her mother, Amal Kaskeen.
The body of one child, 1 1/2-year old, took up just one end of an emergency stretcher.
“Trump wants to end the Gaza issue. He is in a hurry, and that is clear from this morning,” asserted Mohammad Abdel-Hadi, cousin of a woman killed.
Israeli shelling killed at least four people in the Jabaliya refugee camp in northern Gaza, according to Gaza's Health Ministry. And the bodies of five people, including a child and three women, arrived at Al-Aqsa Martyrs Hospital in Deir al-Balah in central Gaza, according to an Associated Press journalist there.
Dozens of Palestinians took to the streets in Jabaliya for a new round of anti-war protests. Footage circulating on social media showed people marching and chanting against Hamas. Such protests, while rare, have occurred in recent weeks.
There is also anger inside Israel over the war's resumption and its effects on remaining hostages in Gaza. Families of hostages along with some of those recently freed from Gaza and their supporters on Saturday urged Trump to help ensure the fighting ends.
Netanyahu on Monday will meet with Trump for the second time since Trump began his latest term in January. The prime minister said they would discuss the war and the new 17% tariff imposed on Israel, part of a sweeping global decision by the new U.S. administration.
“There is a very large queue of leaders who want to do this with respect to their economies. I think it reflects the special personal connection and the special connection between the United States and Israel, which is so vital at this time,” Netanyahu said while wrapping up a visit to Hungary.
The U.S., a mediator in ceasefire efforts along with Egypt and Qatar, expressed support for Israel's resumption of the war last month.
Hundreds of Palestinians since then have been killed, among them 15 medics whose bodies were recovered only a week later. Israel's military this weekend backtracked on its account of what happened in the incident, captured in part on video, that caused anger by Red Cross and Red Crescent and U.N. officials.
The war began when Hamas-led militants attacked Israel on Oct. 7, 2023, killing some 1,200 people and taking 251 hostage. Fifty-nine hostages are still held in Gaza — 24 believed to be alive — after most of the rest were released in ceasefires or other deals.
Israel’s offensive has killed at least 50,695 Palestinians, according to Gaza’s Health Ministry, which does not say how many were civilians or combatants but says more than half were women and children. It says another 115,338 people have been wounded. Israel says it has killed around 20,000 militants, without providing evidence.
Follow AP’s war coverage at https://apnews.com/hub/israel-hamas-war
Palestinians carry the bodies of two of the 15 people killed overnight in two Israeli army strikes during their funeral in Khan Younis, southern Gaza Strip, Sunday, April 6, 2025. (AP Photo/Abdel Kareem Hana)
The body of journalist Islam Meqdad, killed along with her son and five other family members in an Israeli army strike on their house, lies on the floor at Nasser Hospital before her burial in Khan Younis, southern Gaza Strip, Sunday, April 6, 2025. (AP Photo/Abdel Kareem Hana)
Children walk by the destroyed house of journalist Islam Meqdad, where she was killed along with her son and five other family members in an Israeli army strike in Khan Younis, southern Gaza Strip, Sunday, April 6, 2025. (AP Photo/Abdel Kareem Hana)
A Oman looks at the destroyed house of journalist Islam Meqdad, where she was killed along with her son and five other family members in an Israeli army strike in Khan Younis, southern Gaza Strip, Sunday, April 6, 2025. (AP Photo/Abdel Kareem Hana)
Children walk by the destroyed house of journalist Islam Meqdad, where she was killed along with her son and five other family members in an Israeli army strike in Khan Younis, southern Gaza Strip, Sunday, April 6, 2025. (AP Photo/Abdel Kareem Hana)
Children look at the destroyed house of journalist Islam Meqdad, where she was killed along with her son and five other family members in an Israeli army strike in Khan Younis, southern Gaza Strip, Sunday, April 6, 2025. (AP Photo/Abdel Kareem Hana)
A man passes by the destroyed house of journalist Islam Meqdad, where she was killed along with her son and five other family members in an Israeli army strike in Khan Younis, southern Gaza Strip, Sunday, April 6, 2025. (AP Photo/Abdel Kareem Hana)
A woman holds a sign as people take part in a protest demanding the immediate release of hostages held by Hamas in the Gaza Strip, in Tel Aviv, Israel, Saturday, April 5,2025. (AP Photo/Ariel Schalit)
Palestinians pray over the bodies of some of the 15 people, including 5 children and 5 women, killed in two Israeli army strikes during their funeral in Khan Younis, southern Gaza Strip, on Sunday, April 6, 2025. (AP Photo/Abdel Kareem Hana)
