After the global sensation of China’s first AAA game, “Black Myth: Wukong,” another Chinese action-adventure game, “Wuchang: Fallen Feathers,” has sparked a frenzy upon release. During the “Hong Kong Media Sichuan-Chongqing Tour: Tale of Two Thriving Cities,” the Hong Kong media delegation visited the game’s creators, Chengdu Leenzee Technology Co., Ltd., located in Chengdu High-Tech Zone’s Tianfu Long Island Digital Cultural and Creative Park.
"Hong Kong Media Sichuan-Chongqing Tour · Surging Twin Cities Story": A Hong Kong media delegation visited Chengdu Leenzee Technology Co., Ltd., the creative team behind Mingmo: Yuanxu of the Feather, located in the Tianfu Changdao Digital Cultural and Creative Park of Chengdu High-tech Zone.
The "birthplace" of Ne Zha: The Devil's Child Comes to the Sea: Chengdu Kekedou Animation Film and Television Co., Ltd.
The High-Tech Zone is a hub of talent, with the birthplace of this year’s global box-office hit “Nezha: The Demon Boy Churns the Sea”—Chengdu Cocoa Bean Animation and Film Co., Ltd.—just 200 meters from Leenzee. A blockbuster animation and a viral game, both born in Tianfu Long Island Digital Cultural and Creative Park, are truly “neighbors soaring together.”
Click to Gallery
"Hong Kong Media Sichuan-Chongqing Tour · Surging Twin Cities Story": A Hong Kong media delegation visited Chengdu Leenzee Technology Co., Ltd., the creative team behind Mingmo: Yuanxu of the Feather, located in the Tianfu Changdao Digital Cultural and Creative Park of Chengdu High-tech Zone.
The "birthplace" of Ne Zha: The Devil's Child Comes to the Sea: Chengdu Kekedou Animation Film and Television Co., Ltd.
The "birthplace" of Ne Zha: The Devil's Child Comes to the Sea: Chengdu Kekedou Animation Film and Television Co., Ltd.
Mingmo: Yuanxu of the Featherwas officially released globally in July this year.
Jiang Min, Co-founder and CEO of Chengdu Leenzee Technology Co., Ltd., introduced that as a native of Chengdu, the park offers a comfortable environment with relatively lower costs for rent, living, and office space compared to many other cities. It also clusters a large number of upstream and downstream enterprises in the animation and gaming industry chain.
Jiang Min, Co-founder and CEO of Chengdu Leenzee Technology Co., Ltd., introduced that as a native of Chengdu, the park offers a comfortable environment with relatively lower costs for rent, living, and office space compared to many other cities. It also clusters a large number of upstream and downstream enterprises in the animation and gaming industry chain.
Regarding Leenzee Technology's greatest advantage, Jiang Min believes it lies primarily in the design aspect: "Small and medium-sized teams and start-ups have bolder decision-making power to pursue better designs.
R&D staff testing the performance of the game Mingmo: Yuanxu of the Feather.
Staff performing martial arts motion capture work for the game Mingmo: Yuanxu of the Feather. Photo by Bastillepost.
Staff performing martial arts motion capture work for the game Mingmo: Yuanxu of the Feather. Photo by Bastillepost.
Staff performing martial arts motion capture work for the game Mingmo: Yuanxu of the Feather. Photo by Bastillepost.
The "birthplace" of Ne Zha: The Devil's Child Comes to the Sea: Chengdu Kekedou Animation Film and Television Co., Ltd.
Mingmo: Yuanxu of the Featherwas officially released globally in July this year.
Jiang Min, Co-founder and CEO of Chengdu Leenzee Technology Co., Ltd., introduced that as a native of Chengdu, the park offers a comfortable environment with relatively lower costs for rent, living, and office space compared to many other cities. It also clusters a large number of upstream and downstream enterprises in the animation and gaming industry chain.
“Wuchang: Fallen Feathers” launched globally in July, topping Steam’s global best-seller list (excluding free games) in pre-sales. In April, it hit number one on Steam’s China best-seller list on pre-sale day and ranked in the global top ten, signaling growing overseas interest in Chinese single-player games.
Jiang Min, Co-founder and CEO of Chengdu Leenzee Technology Co., Ltd., introduced that as a native of Chengdu, the park offers a comfortable environment with relatively lower costs for rent, living, and office space compared to many other cities. It also clusters a large number of upstream and downstream enterprises in the animation and gaming industry chain.
Regarding Leenzee Technology's greatest advantage, Jiang Min believes it lies primarily in the design aspect: "Small and medium-sized teams and start-ups have bolder decision-making power to pursue better designs.
Set in a fictional ancient mythological world, the game casts players as a lone female warrior traversing mountains, ancient temples, and ruins to uncover lost memories and hidden truths. Its world draws on ancient Shu civilization, incorporating elements from Sanxingdui and Jinsha sites.
R&D staff testing the performance of the game Mingmo: Yuanxu of the Feather.
Leenzee Technology’s co-founder and CEO, Jiang Min, explained that this Chinese-style action game adopts a “soulslike” framework, a genre with a massive global market. “We chose this market because these players are highly engaged with action games,” Jiang said.
Tianfu Long Island Digital Cultural and Creative Park connects animation and gaming industry chains within “a coffee’s distance.” Jiang, a Chengdu native, praised the park’s comfortable environment, lower rent, living, and operational costs compared to other cities, and its cluster of industry players, reducing communication costs and boosting efficient collaboration. “Chengdu’s government has heavily supported cultural and creative industries with policies like tax and rent subsidies for film, gaming, esports, sci-fi, and startups, attracting local and out-of-province talent to the sector,” he added.
Staff performing martial arts motion capture work for the game Mingmo: Yuanxu of the Feather. Photo by Bastillepost.
Staff performing martial arts motion capture work for the game Mingmo: Yuanxu of the Feather. Photo by Bastillepost.
Staff performing martial arts motion capture work for the game Mingmo: Yuanxu of the Feather. Photo by Bastillepost.
On Leenzee’s biggest strength, Jiang highlighted design: “Small and startup teams can make bold decisions for better designs, including those big studios avoid. This boldness attracts players and opens markets.” He emphasized that games are about design, and innovative designs win hearts.
Addressing AI’s growing role in motion capture, Jiang said, “AI is an iterative production tool, not yet mature enough to replace designers or creators.” He believes AI helps creators realize ideas, fostering talent and works, benefiting the industry. For martial arts motion capture, a high-skill task, Jiang noted that while equipment is advanced, the challenge lies in martial arts directors and actors delivering authentic movements—something AI can’t fully replace.
Chengdu has surged in digital cultural industries like gaming, animation, and film, producing many original projects. Tianfu Long Island Digital Cultural and Creative Park, home to Leenzee and Cocoa Bean, hosts over 60 digital creative firms and 6,000 professionals, birthing global hits like “Nezha: The Demon Boy Churns the Sea,” “Honor of Kings,” and “Wuchang: Fallen Feathers*. It’s becoming China’s new “dream factory.”
