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NAVER VENTURES INVESTS IN BAOBAB STUDIOS, BRIDGING EAST-WEST TRANSMEDIA

Business

NAVER VENTURES INVESTS IN BAOBAB STUDIOS, BRIDGING EAST-WEST TRANSMEDIA
Business

Business

NAVER VENTURES INVESTS IN BAOBAB STUDIOS, BRIDGING EAST-WEST TRANSMEDIA

2026-09-02 08:00 Last Updated At:08:15

First Project in Asia-North America Slate is SHINE from Oscar Nominee Erick Oh and Award-Winning Manga Creator Madeleine Rosca, Published as a Graphic Novel by Macmillan's First Second Books and as a Webcomic on WEBTOON

BURLINGAME, Calif., Sept. 2, 2026 /PRNewswire/ -- Naver Ventures, the U.S.-based venture investment arm of NAVER Corporation, South Korea's premier tech platform and the parent company of WEBTOON Entertainment Inc., and Baobab Studios, the 10-time Emmy-winning transmedia animation studio, today announced Naver's strategic investment in Baobab.

Said Yong Jung Park, General Partner at Naver Ventures, "What attracted us to Baobab is the rare combination of exceptional creative talent and a truly multi-platform approach to building IP. The most enduring entertainment franchises create value well beyond a single format, building audiences across animation, gaming, publishing, and interactive experiences. Baobab's depth of experience across these disciplines gives the company a distinctive foundation to build global franchises at scale. We're excited to partner with Maureen Fan and the team."

Said Maureen Fan, CEO of Baobab Studios, "At Baobab, we are driven by stories that build imaginative, expansive worlds which resonate deeply with audiences across multiple mediums. Collaborating with a powerhouse like Naver fuels our biggest ambitions, and this partnership represents a true convergence of East and West by fusing Naver's deep technology, content and distribution footprint across Asia with our Hollywood animation storytelling. Korean narrative culture has captured a passionate international fanbase, and by bridging these worlds, Baobab is able to build a magical, multi-platform universe crafted specifically for the next generation of Gen Z and Gen Alpha audiences on the page, the screen, and beyond."

The flagship project launching the slate is SHINE (working title), an original fantasy adventure co-created by Oscar-nominated filmmaker Erick Oh (Opera, Namoo) and acclaimed webtoon author Madeleine Rosca (Rise From Ashes). Baobab is developing the IP alongside WEBTOON as a digital webcomic series, leveraging their massive global footprint, where 75% of its monthly active readers belong to Gen Z. The digital launch will be paired with an expansive print graphic novel published by award-winning First Second Books, an imprint of Macmillan Publishers.  Baobab retains film, television, streaming, and gaming rights to the property as it continues to expand an international investor base that includes Horizons, Shanghai Media Group, and HTC, driving the U.S.-based company's global expansion across animation, gaming, and publishing.

SHINE logline: When the balance between the human and spirit worlds is shattered, a half-human girl must bridge the divide to save a futuristic Korea.

"'Shine' represents everything we strive for as artists, including unbridled creativity, deep character storytelling, and world-building without limits," said co-creators Erick Oh and Madeleine Rosca. "Combining our backgrounds in animation and comics with the global power of Baobab, WEBTOON, and First Second gives us a rare opportunity to share our stories and connect directly with literally tens of  millions of readers around the world."

SHINE joins Baobab Studios' growing slate of global multi-platform storytelling. As the studio's second graphic novel with Macmillan's First Second Books, alongside Intercats, the new project reinforces Baobab's cross-media reach. On screen, Baobab is in development with Disney+ on the animated Witchverse series and is developing Intercats and The Magic Paintbrush, also a multi-book series with Penguin Random House, as feature films. From publishing and screen adaptations to gaming, the studio's universe actively spans film and television, most recently creating Roblox experiences for its own IP Momoguro, and acquiring exclusive rights for Natural Disaster Survival, Barry's Prison Run, and Deepwoken to develop into animated film and TV projects, among other verticals.

"We exist to publish artists of Erick and Madeleine's caliber," said Mark Siegel, Editorial and Creative Director of First Second. "We've always believed in the creative conversation between comics and animation, without ever sacrificing the heart, craft, and storytelling that make a great graphic novel. And SHINE is just a joy: a gorgeous, wildly imaginative vision of a future Korea, full of nature spirits, mystery, romance, and characters you can't help falling in love with."

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

NAVER VENTURES INVESTS IN BAOBAB STUDIOS, BRIDGING EAST-WEST TRANSMEDIA

NAVER VENTURES INVESTS IN BAOBAB STUDIOS, BRIDGING EAST-WEST TRANSMEDIA

First mission of Sceye's Service Test Program travels more than 15,000 km from New Mexico to Japan in the stratosphere, backhauls into SoftBank Corp.'s core network, verifies Direct-to-Device and edge computing capabilities and HAPS-based communications with drones.

TOKYO, Sept. 2, 2026 /PRNewswire/ -- Sceye, a U.S. aerospace and material science company specializing in High-Altitude Platform Systems (HAPS) for telecommunications and real-time environmental monitoring, today announced the successful trans-Pacific flight of its Service Test 1 (ST1) mission from New Mexico to Japan. Traveling more than 15,000 km through the stratosphere in 13 days, upon arrival over Japan, ST1 demonstrated mobile broadband connectivity to unmodified devices through SoftBank Corp.'s core network and HAPS-based edge computing and communication with drones to support the development of a 3D communications network.

Conducted in partnership with SoftBank Corp. (TOKYO:9434, "SoftBank"), a leading operator of telecommunications and IT businesses in Japan and globally, ST1 marks Sceye's first flight to Asia and a groundbreaking milestone towards the commercial deployment of HAPS as stratospheric infrastructure.

"This flight marks a defining moment for Sceye and for the commercial potential of HAPS," said Mikkel Vestergaard Frandsen, Founder and CEO of Sceye. "Flying from the US to Japan demonstrates the performance required to make the stratosphere a viable layer of infrastructure and realize the future of AI, edge computing, and 6G. Together with SoftBank, we are moving beyond proving the technology to demonstrating how Sceye can complement and extend existing networks and deliver persistent connectivity at scale."

The stratosphere offers the optimal vantage point: It is close enough to Earth for high-capacity connectivity and observation, yet the altitude is high enough for wide-area reach. Importantly, the stratosphere offers space-like conditions without the cost of being in space and the disadvantages of being in orbit. Sceye's HAPS maintain altitude and their area of operation in the stratosphere through consecutive day and night cycles, operating like geostationary satellites, only 1,800 times closer to Earth and at a fraction of the cost.

In 2025, SoftBank Corp. invested in Sceye's HAPS-based stratospheric infrastructure as a scalable solution to complement terrestrial towers and satellite constellations. The strategic partnership advances a shared vision for HAPS and Non-Terrestrial Networks (NTN) as transformative infrastructure that can expand connectivity, support communications during disasters, and enable future applications across AI, IoT, aerial communications, edge computing, and 6G.

ST1 carried SceyeCELL, a first-of-its-kind "cell tower in the sky" designed to deliver wide-area mobile broadband directly to standard devices from the stratosphere. When deployed at full scale, one Sceye HAPS is designed to cover the equivalent area of approximately 500 terrestrial towers. During the ST1 mission, Sceye and SoftBank demonstrated mobile broadband from the stratosphere, including text messaging, voice calls, internet access, and video streaming. Testing also included emergency calls, using an emergency alert messaging system designed for large-scale disasters, and communications with drones.

Sceye's ST1 mission launched on August 9, 2026 at 7:00 AM MDT from New Mexico. Additional notable mission attributes include:

  • Traveled more than 15,000 km across the Pacific to Japan in 13 days
  • Operated within Japanese managed air space for over 7 days
  • Remained continuously within its area of operation for an extended period, achieving a station-seeking radius as low as 5 km
  • Operated at approximately 16.5 km in altitude while completing telecommunications, drone, and emergency communications
  • Confirmed communications performance equivalent to that of terrestrial networks while reducing radio interference with ground-based base stations
  • Through a server installed on the HAPS, Sceye and SoftBank conducted data processing directly on the platform, demonstrating average round-trip processing response time of 68 milliseconds, reducing communications latency by over 40% compared with internet-based cloud processing. This marks the world's first successful test in which a mobile core network and a web server for processing were installed on a HAPS, enabling response processing to be performed entirely onboard the HAPS and the results to be relayed back to smartphones.

ST1 remains in flight, returning towards the United States over the Pacific Ocean at the time of this announcement.

"SoftBank aims to build next-generation communications infrastructure that seamlessly connects the ground, the sky, and space. The fact that Sceye's HAPS reached Japan from the United States and successfully provided Japan's first trial services from the stratosphere in Japan's airspace marks an important step toward the commercialization of HAPS, which is at the core of this vision," said Junichi Miyakawa, President & CEO of SoftBank Corp. "By combining the HAPS flight and operational technologies that Sceye has developed with SoftBank's communications technologies, we have gained confidence to realize a three-dimensional communications network utilizing HAPS. Going forward, in collaboration with Sceye, we will continue to integrate a wide range of technologies, including communications and AI, to develop HAPS into a new form of social infrastructure."

This flight builds on Sceye's Endurance Program, completed earlier this year, when its SE2 HAPS traveled more than 10,000 km in the stratosphere from New Mexico to the coast of Brazil where it stayed over its area of operation for several days to test long-duration performance in preparation for the Service Test Program, the first of which flew to Japan.

About Sceye
Founded in 2014, Sceye (pronounced "sky") is an aerospace company dedicated to advancing stratospheric technology to connect people and protect the planet. Sceye leads the High-Altitude Platform Systems (HAPS) industry, focusing on universal connectivity, climate monitoring, natural resource management, and disaster prevention.

Contact: press@sceye.com 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Sceye and SoftBank Corp. Complete Stratospheric Connectivity Demonstration in Japan, Advancing Towards HAPS Commercialization

Sceye and SoftBank Corp. Complete Stratospheric Connectivity Demonstration in Japan, Advancing Towards HAPS Commercialization

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