CMG launches exhibition of premium TV, film programs in Brazil

The opening ceremony for the offline roadshow of the sixth Chinese Film and Television Program Exhibition took place in Cabaceiras, Brazil, on Friday, kicking off a cultural event co-hosted by China Media Group (CMG), the Chinese Consulate General in Recife, and the municipal government of Cabaceiras.

Hailed as the "Hollywood of Northeast Brazil," Cabaceiras is a renowned filming location in Brazil. Since 1929, its unique semi-arid landscape and well-preserved historic buildings have drawn more than 50 film and television productions, fully documenting the evolution of Brazilian cinema industry.

The exhibition is a cultural exchange brand of the CMG linking China and Latin America. Featuring a wide array of outstanding Chinese productions, it has attracted large audiences in Brazil fascinated by Chinese culture.

This year's edition builds on the fruitful outcomes of China-Brazil film and television cooperation. The event also serves as a vivid practice for the two nations to explore the origins and creative evolution of film and television while learning from each other on cultural inheritance and innovation under the China-Brazil Year of Culture.

During the launch ceremony, Cabaceiras Mayor Ricardo Aires spoke highly of the remarkable achievements of the event since its inception.

"(Your visit) is of great significance. The arrival of other civilizations and peoples can boost mutual exchanges, foster respect for one another, and improve quality of life. It allows us to learn knowledge from China, share our respective cultures, and thereby forge partnerships with China and carry out broader exchanges with Chinese people," he said.

Nearly 20 high-quality Chinese film and television works have been carefully selected for this season. Ranging from documentaries to humanistic stories, these productions showcase China's historical heritage and modern life, ecological civilization progress, development of new quality productive forces, and Chinese philosophical reflections on the world. They offer Brazilian audiences a visual window into China's splendid civilization and peaceful modernization.

"What I want to say about China is that it's an incredible country, vast in territory and diverse in culture. I really love Chinese culture. It differs greatly from Western culture, yet it is extremely rich. I think this is precisely what makes everything so interesting. China's traditions, landscapes and technology are bringing transformation to the world," said a resident.

Unlike previous editions, this year's event will tour six major Brazilian cities, namely Cabaceiras, Porto Alegre, Belo Horizonte, Recife, Brasilia and Rio de Janeiro. Covering Brazil's most populous states and key cultural and economic hubs, the tour uses films as a bridge and stories as a bond to bring the Chinese and Brazilian peoples closer through two-way cultural engagement.

Online screenings will also be available. Selected premium programs will be broadcast nationwide on television channels and streaming on-demand zones of Box Brazil Media Group.

CMG launches exhibition of premium TV, film programs in Brazil

Twenty crested ibises were released into the wild on Sunday in the Xiaolongshan forest area of northwest China's Gansu Province, marking China's westernmost and highest-altitude release of the species to date.

The birds were bred at the Longmen Forest Farm's crested ibis ecological park in Tianshui, where the population has grown from 20 introduced in 2023 to 50 today. The release marks Gansu's first wild-release effort and a milestone in establishing high-altitude populations of the species.

The release used a "soft release" method, in which the birds were moved to an acclimation cage more than 20 days in advance. The cage is designed to help them gradually adapt to the wild, with food reduced inside and feeding stations set up outside.

The 20 birds were selected after rigorous health and ability checks, including flight, foraging, and predator-avoidance skills. The group includes adult, sub-adult, and young birds to ensure genetic diversity.

The Xiaolongshan forest, located at the western end of the Qinling Mountains, offers a complex habitat of mountains, streams, wetlands, and forests -- ideal for the species.

The release site sits at over 1,500 meters above sea level, posing challenges such as long, cold winters. A monitoring team will track the birds around the clock and intervene if needed.

Conservationists hope the birds will establish a self-sustaining population in the region.

China releases 20 crested ibises in monumental high-altitude conservation effort