Time is short, and Trump is betting everything on one word: prices. With less than a year to the 2026 US midterms, he tells Politico the outcome will ride on “our country’s success,” and “the key is the issue of prices”—pinning today’s inflation pain on the Biden administration while promising he’s pushing costs down. But even with better-looking headline numbers, Americans still feel squeezed, and Republicans stare at weak polling and the real risk of losing Congress.
Even with better numbers, Americans still feel the squeeze—and that’s the real headline.
He sells the story like a man doing a victory lap. Trump repeatedly hypes his economic “report card,” zeroing in on energy: “Energy prices are down dramatically, gasoline prices are down dramatically… everything is down… down very beautifully.” He also waves around the 4.3% annualised GDP jump in the third quarter and cracks that “the Democrats are going to explode—their heads are about to blow off.”
Trump sells “energy is down” like a cure-all.
And yes, the White House has numbers it can plaster on every podium. Commerce Department data shows third-quarter GDP growth is the fastest in two years; Labour Department CPI data shows November inflation cools to 2.7% year on year, the lowest since July. The administration is clearly trying to turn those figures into a simple message: Trump is fixing the cost-of-living crunch.
But here’s the catch: data can cool while wallets still burn. A Politico/Public First poll last month finds nearly half of respondents still struggle with basics—daily necessities, utilities, healthcare, housing and transport. A Christmas-season poll from centrist think tank Third Way looks even uglier: 60% say the economy is not growing, 66% think unemployment is rising, and on cost-of-living competence Democrats lead 42% to Republicans’ 31%.
The White House has stats to spin—but voters don’t live in spreadsheets.
The “rigid spending” trap
The real problem isn’t just inflation—it’s what Americans can’t stop paying for. A widely shared China–US cost-of-living comparison argues that many “must-pay” items in the US tower over China’s, leaving ordinary families with almost no wiggle room. It claims electricity costs are about 11 times higher in the US (roughly US$110 per person per month versus US$10 in China), with water bills also around 11 times; on housing, it points to property taxes where US$10,000 a year is described as common, plus homeowners’ association fees of about US$100 to US$300 a month—putting property-related costs at roughly five times.
Then comes the heavyweight punch: healthcare and insurance. The same analysis says US health insurance premiums average about US$550 a month—more than five times China’s per-capita level—and that’s before out-of-pocket bills that can climb fast. It also claims annual per-capita healthcare spending hits US$13,000, exceeding China’s per-capita GDP; and on car insurance it says Americans’ per-capita spend is 15 times China’s, with drivers facing a burden about three to four times heavier.
Yes, Americans make more on paper—but the bills eat that advantage alive. The analysis says nominal pre-tax US income is more than 10 times China’s, and after-tax take-home is about six to seven times, but services that cost 10 times more can erase that quickly. Because so many US costs are “rigid,” cutting them often means a serious lifestyle cliff—or worse, homelessness—while in China, people often have more discretionary spending they can pause when income drops, giving stronger shock resistance; the result is “edge” US middle-class families watching big money flow in and out with little left, and a job loss or surprise expense can trigger a fast social “downward fall.”
The viral China–US comparison hits a nerve: US “must-pay” bills leave families boxed in.
Politics feels the squeeze
That anxiety is already turning into votes—and it’s not great news for Republicans. Democrats have notched strong results in recent local elections, winning key posts like New York City mayor, New Jersey governor, and Virginia governor, boosting morale and injecting uncertainty into next year’s midterms. Trump seems to smell the smoke: he’s trying to reframe “affordability,” moving from calling it a Democratic “scam” to blaming Biden for price spikes and insisting he’s the one bringing them back down.
He’s also pushing for rule changes to bulldoze his agenda through. On the 27th, Trump again urges Senate Republicans to scrap the filibuster, calling it “an obstacle that holds back the American government,” and claims removal would stop shutdowns and enable “excellent healthcare.” But multiple Republicans—including Senate Majority Leader John Thune—push back, arguing the filibuster is a key institutional safeguard, and the government still faces another shutdown risk in January next year.
In the end, Trump’s toughest job isn’t citing statistics—it’s changing what people feel at the checkout line. Building a bridge between “official data” and live experience, and persuading voters that prices are truly under control, becomes the administration’s biggest midterm test. And it will help decide, directly, whether Republicans keep their grip on Congress.
Deep Throat
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