China’s Tourism Booms with Global Appeal: Hong Kong Bridges Global Talent to Tell China’s Story Well
The phrase “Being Chinese” has recently become a viral internet buzzword, reflecting a surging global enthusiasm for experiencing Chinese life. Foreign visitors are flocking to China to ride high-speed trains, watch drone shows, enjoy traditional Chinese massage, wear Hanfu, and savor hot pot—these have become iconic experiences of modern Chinese culture. Driven by streamlined cross-border mobile payment services, inbound tourists spent approximately 80 billion yuan via mobile payments in 2025, fueling the robust growth of China’s inbound tourism.
Amid evolving global dynamics, China stands out with its stable social environment and vibrant modern development, making Chinese tourism more internationally attractive than ever. Beyond cultural experiences, foreigners are drawn to China’s intelligent, convenient, and secure way of life, as well as its vast development opportunities.
Hong Kong, as a vital window for Sino-foreign cultural exchange and a gateway backed by the motherland, acts as a unique bridge connecting global talent to China. Over the past three years, around 270,000 talents have moved to Hong Kong, with 40% coming through the Top Talent Pass Scheme, marking a resounding success of the city’s talent policies. Hong Kong’s long-term stability, rule of law, and safety—rare strengths in a turbulent world—have become its core competitive edges for attracting global professionals.
More than a talent transit hub, Hong Kong is a strategic pivot aligning with national development strategies, channeling international talent into the Guangdong-Hong Kong-Macao Greater Bay Area and nationwide innovation and industrial upgrading. These talents, building careers in Hong Kong and experiencing the mainland’s charm, become authentic messengers of China’s story.
Leveraging its unique “one country, two systems” advantages, Hong Kong should further simplify talent mobility and enhance support services to build an inclusive hub for global talent. Through this solid bridge, more people will witness a safe, prosperous, and warm China, and join in telling China’s story vividly and truthfully to the world.