英偉達創辦人黃仁勳訪韓期間,在街頭派發「HBM薯片」,隨即登上社交平台熱度榜首,掀起話題熱潮。
HBM薯片銷量暴增
隨後,「HBM薯片」線下銷售額暴漲,與前一週的同日數據相比,整體銷量直接暴增766%。而當時黃仁勳遞到路人手上的這款「HBM薯片」,正是合作方SK海力士提前準備的,其原型是7-Eleven的自有品牌蜂蜜香蕉味薯片。
Jensen Huang handing out SK Hynix x 7-Eleven HBM chips to fans in Korea. Then: “No HBM for you, I need all of it.”
— Nicholas Mugalli (@RealNickMugalli) June 6, 2026
Doing trillion dollar supply deals with SK Hynix by day. Handing out branded HBM snacks by night.
No other CEO makes memory chips feel like a cultural moment. This… https://t.co/taVR6Du2JK pic.twitter.com/VY4bk3Q7ez
不少網友很快反應過來其中的聯動梗:HBM本身是高頻寬記憶體的英文縮寫,正是英偉達人工智能晶片中不可或缺的核心零部件。而SK海力士正是當前全球HBM市場份額最高的領軍企業,兩者綁定傳播,話題熱度一路攀升。
In Seoul, Nvidia CEO Jensen Huang handed out SK Hynix x 7-Eleven HBM Chips snack bags while addressing the crowd.
— Rohan Paul (@rohanpaul_ai) June 8, 2026
He teased, “No HBM for you since I need all the HBM”
https://t.co/gAuTnH9Zhf https://t.co/X9jbx5KwTa pic.twitter.com/MZEwmdi6Rb
截至今年4月累計銷量已突破40萬包
據悉,該產品自去年11月上市以來,截至今年4月累計銷量已突破40萬包。本來只是小範圍受歡迎的特色零食,這次靠著黃仁勳的公開派送直接破圈,成了全網熱賣的斷貨款。
Jensen Huang is now setting trends in Korea—literally. After his "HBM potato chips" giveaway spiked 7‑Eleven sales by 766%, he told a South Korean talk show his nose is "the new South Korean fashion." pic.twitter.com/kUgDMCQ4lj
— Shanghai Daily (@shanghaidaily) June 9, 2026
香蕉牛奶甜米露跟漲
而被網友調侃的「黃仁勳效應」還在快速向其他相關商品擴散。統計顯示,黃仁勳與HBM薯片一同分發給市民的香蕉味牛奶和甜米露,同期銷售額分別增長12%和13%。
黃仁勳訪韓派零食掀搶購熱潮。AP圖