SYDNEY--(BUSINESS WIRE)--Aug 8, 2024--
Canva, the world’s largest visual communication platform, today launched a refreshed brand system purpose-built for workplaces worldwide. The updated identity was designed to scale globally and connect locally, doubling down on Canva’s mission to empower the world to design.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240808572035/en/
Empowering Canva’s Next Decade
Canva’s first decade empowered millions of individuals to achieve their goals through design. Now, it’s focussed on empowering organisations too, with design and productivity tools to support the growing visual communication needs of every workplace in every part of the world.
As the world of work becomes more distributed, the need for stronger visual communication and collaboration has never been more paramount. Canva’s refreshed brand system is built to not only fuel creativity but also to help teams drive productivity with global and local flair in workplaces across the world.
To redesign the way the world works, Canva first needed to redefine the way its brand works. This fresh focus brought fresh questions: Can the brand connect with new audiences without compromising its unique voice?
As the brand scales globally, can it truly connect locally?
"Canva stands for empowerment—it’s a founding principle of our brand and one that’s been true to our mission since day one,” said Cat van der Werff, Executive Creative Director (ECD) at Canva. “Because design isn’t just about aesthetics. Design is the vehicle that enables people to achieve their goals. Doubling down on this idea became the anchor for the entire brand refresh.”
Scaling an Iconic Brand
From its instantly recognizable gradient to its hand-crafted logo and custom typeface, Canva’s brand is already established globally. The goal of this refresh was to simplify and amplify what makes it iconic and then create more space for inspiring visual content that reflects Canva’s diverse community.
“Creativity looks different around the world—what’s relevant to a human resources leader in Paris may not work for a digital marketer in São Paulo,” said Cat van der Werff, ECD. “Our refreshed brand system is designed to be hyper-localized and culturally relevant, allowing for greater connection with communities around the world than ever before.”
The refreshed brand system includes:
Built by Canva, in Canva
Large organizations increasingly turn to Canva Enterprise to supercharge visual work and grow their brands. In a move demonstrating the platform's capabilities, their in-house creative team uses Canva’s design tools to scale the brand refresh consistently across a team of more than 4,000 people in more than 40 countries.
This approach meant the brand was scaleable right from launch, with custom brand templates, AI-powered tools trained to write in voice, and a Brand Kit to bring everything together in one place.
"From ideation to implementation, timelines to templates, we used our own tools at every stage of the process. The entire refresh was designed to put our product through its paces, proving ways organizations can scale a global brand using Canva,” said Cat van der Werff, ECD.
The team also partnered with creative agencies, Vucko to define an updated motion system, digging deeper into how Canva can bring personality and humanity into how the brand moves and Buck to create a custom emoji style that draws on Canva’s brand gradients, updated color palette and playful personality.
Redesigning How the World Works
For the past decade, Canva has championed the democratization of design, helping millions of people bring their creative visions to life, whether they consider themselves creative or not. With more than 190 million monthly active users and annualized revenue exceeding $2.3 billion, Canva's growth is a testament to its impact.
About Canva
Launched in 2013, Canva is a free online visual communications and collaboration platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, and apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful.
Downloadable Assets
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(Graphic: Business Wire)
(Photo: Business Wire)
(Photo: Business Wire)
BEIRUT (AP) — Lebanese health authorities reported that at least three people were killed and more than a dozen others wounded in an Israeli strike on Beirut on Friday, the first such Israeli attack on the Lebanese capital in months.
The Israeli strike came after Hezbollah pounded northern Israel with rockets and the region awaited the revenge promised by the militant group’s leader Hassan Nasrallah for this week’s mass bombing attack on pagers and walkie-talkies belonging to Hezbollah members.
The target of Israel’s airstrike in Beirut’s crowded southern suburbs during rush hour, as people were leaving their work and students heading home from school, wasn't immediately clear. Lebanon's Health Ministry didn't elaborate on the identities of the victims.
Lebanese news stations broadcast footage of wounded people being pulled from the ruins of a flattened building as ambulances rushed to the scene of the strike.
THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below.
BEIRUT (AP) — Israel hit a Beirut suburb with an airstrike Friday, not long after Hezbollah pounded northern Israel with 140 rockets following a vow by the militant group’s leader Hassan Nasrallah to retaliate against Israel for a mass bombing attack, the Israeli military and the militant group said.
The Israeli military said it had carried out a “targeted strike” in Beirut. It offered no further immediate details, but explosions could be heard coming from the city’s southern suburbs.
Beirut-based Al-Mayadeen TV reported that a drone fired several missiles on the heavily-populated area known as Dahiyeh.
A Hezbollah official, speaking on condition of anonymity because he wasn’t authorized to speak to the media, confirmed to The Associated Press that an airstrike struck the area, without giving further details.
The strike came after Hezbollah pounded Israel with 140 rockets, which the Israeli military said came in three waves targeting sites along the ravaged border with Lebanon.
Following the attacks, the Israeli military said that it had struck areas across southern Lebanon targeting Hezbollah infrastructure, but didn’t provide details of damage.
Hezbollah said that its attacks had targeted several sites along the border with Katyusha rockets, including multiple air defense bases as well as the headquarters of an Israeli armored brigade they said they’d struck for the first time.
The Israeli military said that 120 missiles were launched at areas of the Golan Heights, Safed and the Upper Galilee, some of which were intercepted. Fire crews were working to extinguish blazes caused by pieces of debris that fell to the ground in several areas, the military said.
The military didn’t say whether any missiles had hit targets or caused any casualties.
Another 20 missiles were shot at the areas of Meron and Netua, and most fell in open areas, the military said, adding that no injuries were reported.
Hezbollah said that the rockets were in retaliation for Israeli strikes on villages and homes in southern Lebanon, not two days of attacks widely blamed on Israel that set off explosives in thousands of Hezbollah pagers and walkie-talkies.
On Thursday, Israel said its military had struck “hundreds of rocket launcher barrels” in southern Lebanon, saying that they “were ready to be used in the immediate future to fire toward Israeli territory”
The army also ordered residents in parts of the Golan Heights and northern Israel to avoid public gatherings, minimize movements and stay close to shelters in anticipation of the rocket fire that eventually came Friday.
Hezbollah and Israel have exchanged near-daily fire since Oct. 8, a day after the Israel-Hamas war’s opening salvo, but Friday’s rocket barrages were heavier than normal.
Nasrallah on Thursday vowed to keep up daily strikes on Israel despite this week’s deadly sabotage of its members’ communication devices, which he described as a “severe blow.”
At least 20 were killed in the attacks and thousands were wounded when pagers, walkie-talkies and other devices exploded in Lebanon on Tuesday and Wednesday.
The sophisticated attacks have heightened fears that the cross-border exchanges of fire will escalate into all-out war. Israel has neither confirmed nor denied involvement in the attacks.
In recent days, Israel has moved a powerful fighting force up to the northern border, officials have escalated their rhetoric, and the country’s security Cabinet has designated the return of tens of thousands of displaced residents to their homes in northern Israel an official war goal.
Fighting in Gaza has slowed, but casualties continue to rise.
Overnight, Palestinian authorities said that 15 people were killed in multiple Israeli attacks in the Gaza Strip.
Those included six people, including an unknown number of children, in an airstrike early Friday morning in Gaza City that hit a family home, Gaza’s Civil Defense said. Another person was killed in Gaza City when a strike hit a group of people on a street.
Israel maintains that it only targets militants, and accuses Hamas and other armed groups of endangering civilians by operating in residential areas. The military, which rarely comments on individual strikes, had no immediate comment.
Gaza’s Health Ministry says that more than 41,000 Palestinians have been killed in the territory since Hamas’ Oct. 7 attack. The ministry doesn’t differentiate between fighters and civilians in its count, but says a little over half of those killed were women and children.
Israel says it has killed more than 17,000 militants, without providing evidence.
More than 95,000 people have also been wounded in Gaza since Oct. 7, the Health Ministry said.
The war has caused vast destruction and displaced about 90% of Gaza’s population of 2.3 million.
Ambulances arrive at the scene of an Israeli missile strike in the southern suburbs of Beirut, Friday, Sept. 20, 2024. (AP Photo/Hassan Ammar)
People stand on top of a damaged car at the scene of a missile strike in the southern suburbs of Beirut, Friday, Sept. 20, 2024. (AP Photo/Bilal Hussein)
People and rescuers gather at the scene of an Israeli missile strike in the southern suburbs of Beirut, Friday, Sept. 20, 2024. (AP Photo/Bilal Hussein)
People gather near a damaged building at the scene of an Israeli missile strike in the southern suburbs of Beirut, Friday, Sept. 20, 2024. (AP Photo/Bilal Hussein)
People gather at the scene of an Israeli missile strike in the southern suburbs of Beirut, Friday, Sept. 20, 2024. (AP Photo/Bilal Hussein)
People gather at the scene of an Israeli missile strike in the southern suburbs of Beirut, Friday, Sept. 20, 2024. (AP Photo/Bilal Hussein)
Israeli Iron Dome air defense system fires to intercept a rocket fired from Lebanon, in northern Israel, Friday, Sept. 20, 2024. (AP Photo/Leo Correa)
