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Melt Happens! Baskin-Robbins Launches “Melt Insurance” to Treat Guests to a Free Baskin-Robbins Scoop if Your Ice Cream Melts

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Melt Happens! Baskin-Robbins Launches “Melt Insurance” to Treat Guests to a Free Baskin-Robbins Scoop if Your Ice Cream Melts
News

News

Melt Happens! Baskin-Robbins Launches “Melt Insurance” to Treat Guests to a Free Baskin-Robbins Scoop if Your Ice Cream Melts

2024-08-12 18:00 Last Updated At:18:10

CANTON, Mass.--(BUSINESS WIRE)--Aug 12, 2024--

As temperatures soar and summer reaches its peak, nothing is worse than watching your beloved ice cream melt away as you hope to cool down from the heat. Baskin-Robbins®, the renowned ice cream brand, wants to make sure ice cream lovers stay cool and satisfied. That is why on Wednesday, Aug. 14, 2024, the brand is rolling out " Melt Insurance," a one-day promotion designed to turn the heat into a sweet treat.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240812061113/en/

Understanding that melt happens, Baskin-Robbins is inviting guests to enjoy a free single scoop of ice cream if theirs melts on that day – no matter where it’s from. Here’s how it works: simply download and create an account in the BR App, add a single scoop to your cart for pickup at your local shop, and apply the promo code MELT at checkout. Whether your ice cream has succumbed to the summer heat or not, Baskin-Robbins is here to prevent a complete meltdown with this refreshing offer.

"With Melt Insurance, we're beating one of the hottest summers on record in the coolest way possible," said Jerid Grandinetti, Vice President of Marketing & Culinary at Baskin-Robbins. "We want our customers to indulge in their favorite flavors without worry, knowing that even if their ice cream melts away, a delightful scoop is just a few taps away in the BR App."

The process is simple and hassle-free: after applying the promo code, customers can pick up their free single scoop in as little as 15 minutes from their nearest participating Baskin-Robbins shop. No proof of melt is required—just a desire for a deliciously cold treat.

Offer valid on BR App and online orders only at participating U.S. Baskin-Robbins locations on purchase of Single Scoop. Valid on 8/14/2024 only. Exclusions, terms & conditions apply. ©2024 BR IP Holder LLC.

About Baskin-Robbins:

Baskin-Robbins Melt Insurance (Photo: Business Wire)

Baskin-Robbins Melt Insurance (Photo: Business Wire)

LEXINGTON, Ky.--(BUSINESS WIRE)--Apr 4, 2025--

The 1-4 Cavalry Reunion 2025 is proud to announce its upcoming reunion, scheduled for July 25-27, 2025, at the Lexington Marriott City Center in Lexington, Kentucky. This event offers a special opportunity for veterans who served during Operation Iraqi Freedom 2007-2009 to reconnect, share experiences, and honor the enduring bonds formed during their service.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250402454550/en/

Seeking Corporate Sponsors

The 1-4 Cavalry Reunion 2025 is actively seeking corporate sponsors who share the mission of supporting veterans and promoting their mental health. As we work to bring together those who served in Operation Iraqi Freedom, we invite businesses, agencies, and other non-profit organizations to partner with us in honoring the service and sacrifice of our military veterans. Sponsorship opportunities are available at various levels, with each offering valuable recognition and the chance to support our mission of strengthening the mental and emotional well-being of those who have served.

About the 1st Squadron, 4th Cavalry Regiment

The 1st Squadron, 4th Cavalry Regiment of the U.S. Army that deployed to Iraq in the surge of 2007 boasts a storied history of service and dedication. Reunions like this one serve to strengthen the bonds among veterans and preserve the rich heritage of the unit while providing the opportunity to “check in” with their mental health condition as trauma and anxiety continue to plague our nation’s warriors.

The reunion will take place at the Lexington Marriott City Center, located at 121 West Vine Street, Lexington, KY 40507. Attendees can book their room reservations directly through the official reunion website: https://www.1-4cavreunion.org/.

As a registered 501(c)(3) non-profit organization, the 1-4 Cavalry Reunion operates under the Employer Identification Number 99-3306034. The organization is dedicated to facilitating meaningful gatherings for veterans, ensuring that the legacy and camaraderie of the 1-4 Cavalry Regiment continue for years to come.

For more information about sponsorship opportunities, please contact Holly Fernandez at hollyfernandez@1-4cavreunion.org or by phone at (951) 764-0609.

For additional details about the reunion, including registration and event schedule, please visit the official reunion website: https://www.1-4cavreunion.org/.

Some soldiers of the 1-4 Cavalry under the Swords of Qadisiyyah in Baghdad, Iraq

Some soldiers of the 1-4 Cavalry under the Swords of Qadisiyyah in Baghdad, Iraq

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