Skip to Content Facebook Feature Image

Melt Happens! Baskin-Robbins Launches “Melt Insurance” to Treat Guests to a Free Baskin-Robbins Scoop if Your Ice Cream Melts

News

Melt Happens! Baskin-Robbins Launches “Melt Insurance” to Treat Guests to a Free Baskin-Robbins Scoop if Your Ice Cream Melts
News

News

Melt Happens! Baskin-Robbins Launches “Melt Insurance” to Treat Guests to a Free Baskin-Robbins Scoop if Your Ice Cream Melts

2024-08-12 18:00 Last Updated At:18:10

CANTON, Mass.--(BUSINESS WIRE)--Aug 12, 2024--

As temperatures soar and summer reaches its peak, nothing is worse than watching your beloved ice cream melt away as you hope to cool down from the heat. Baskin-Robbins®, the renowned ice cream brand, wants to make sure ice cream lovers stay cool and satisfied. That is why on Wednesday, Aug. 14, 2024, the brand is rolling out " Melt Insurance," a one-day promotion designed to turn the heat into a sweet treat.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240812061113/en/

Understanding that melt happens, Baskin-Robbins is inviting guests to enjoy a free single scoop of ice cream if theirs melts on that day – no matter where it’s from. Here’s how it works: simply download and create an account in the BR App, add a single scoop to your cart for pickup at your local shop, and apply the promo code MELT at checkout. Whether your ice cream has succumbed to the summer heat or not, Baskin-Robbins is here to prevent a complete meltdown with this refreshing offer.

"With Melt Insurance, we're beating one of the hottest summers on record in the coolest way possible," said Jerid Grandinetti, Vice President of Marketing & Culinary at Baskin-Robbins. "We want our customers to indulge in their favorite flavors without worry, knowing that even if their ice cream melts away, a delightful scoop is just a few taps away in the BR App."

The process is simple and hassle-free: after applying the promo code, customers can pick up their free single scoop in as little as 15 minutes from their nearest participating Baskin-Robbins shop. No proof of melt is required—just a desire for a deliciously cold treat.

Offer valid on BR App and online orders only at participating U.S. Baskin-Robbins locations on purchase of Single Scoop. Valid on 8/14/2024 only. Exclusions, terms & conditions apply. ©2024 BR IP Holder LLC.

About Baskin-Robbins:

Baskin-Robbins Melt Insurance (Photo: Business Wire)

Baskin-Robbins Melt Insurance (Photo: Business Wire)

Next Article

How Alex Ovechkin became the top goal-scorer in NHL history

2025-04-07 02:19 Last Updated At:02:21

Alex Ovechkin became the greatest goal scorer in NHL history because of a never-before-seen combination of a wicked shot, consistency over two decades and remarkable durability that kept him on the ice long enough to break Wayne Gretzky's record.

Ovechkin scored his 895th career goal Sunday against the New York Islanders, passing Gretzky with a flair for the dramatic that has marked the Russian superstar's career, now in its 20th NHL season.

How did Ovechkin rewrite a record many thought would never be broken when Gretzky retired?

Gretzky was a dazzler, an artist on skates who would fool defensemen and goaltenders alike with his moves, not to mention a surprising and baffling shot. His scoring came no matter the situation, including five short-handed.

While Gretzky might be described as mesmerizing, Ovechkin brought sheer power and strength. His shot — described as peculiarly “heavy” by the goalies and defenseman tasked with stopping it — was laser-like. He has beaten a record 182 different netminders on this journey, including 28 times on Marc-Andre Fleury.

“I don’t like getting scored on by him, but I love the battle over the years," Fleury once said. “I feel fortunate I was able to play in this time. He probably owes me a few things for scoring so many goals on me. I helped it out pretty good. I’m glad I got to face him.”

Gretzky's favorite way of scoring was off the rush or deking a goalie out of his pads. His “office” was behind the net where he could start a play that wound up with him lighting the lamp but more often led to one of his astounding 1,963 assists, a league record that will never be touched.

Not Ovechkin. So many of his NHL-record 325 power-play goals have come from his spot in the left faceoff circle. The puck getting to Ovechkin and him blasting his right-handed rocket of a one-timer into the net is what he is most known for.

At the age of 39, Ovechkin reached 40 goals in a season for a 14th time — the most in league history — by adapting and adding more variety of scoring to his repertoire.

Just that he is still excelling in his late 30s is a testament to Ovechkin playing through pain that would sideline others and managing to avoid some of the long-term injuries that would have slowed this pursuit. And he got the record this season even after missing 16 games with a broken left fibula.

His offseason workouts changed as he got older, from weight-training to off-ice sprinting, though his teammates note he still seems to eat what he wants, when he wants.

“Obviously impressive that he hasn’t missed a lot of hockey games, which is incredible,” said Nicklas Backstrom, who assisted on nearly 300 of Ovechkin's goals. “If you ask players around the league, I don’t think one player will say you play with not feeling anything for 80 games, at least. That’s just part of hockey culture, I think, and obviously he’s done it better than others.”

Even so, few thought any player would get close to Gretzky, who has been the record-holder for the most goals since passing Gordie Howe with his 802nd goal on March 23, 1994. Gretzky has 54 other records, including 2,857 total points.

Ovechkin won't touch that one — but he does have another year on his Capitals contract, so he will have plenty of chances to add to his scoring record.

AP NHL: https://apnews.com/hub/NHL

Washington Capitals left wing Alex Ovechkin warms-up before an NHL hockey game against New York Islanders in Elmont, N.Y., Sunday, April 6, 2025. (AP Photo/Adam Hunger)

Washington Capitals left wing Alex Ovechkin warms-up before an NHL hockey game against New York Islanders in Elmont, N.Y., Sunday, April 6, 2025. (AP Photo/Adam Hunger)

Washington Capitals left wing Alex Ovechkin (8) waving to the crowd at the end of an NHL hockey game against the Chicago Blackhawks, Friday, April 4, 2025, in Washington. (AP Photo/Mark Schiefelbein)

Washington Capitals left wing Alex Ovechkin (8) waving to the crowd at the end of an NHL hockey game against the Chicago Blackhawks, Friday, April 4, 2025, in Washington. (AP Photo/Mark Schiefelbein)

Washington Capitals left wing Alex Ovechkin poses in the in the locker room with his 894th NHL career goal puck in an NHL hockey game against the Chicago Blackhawks, Friday, April 4, 2025, in Washington. (AP Photo/Nick Wass)

Washington Capitals left wing Alex Ovechkin poses in the in the locker room with his 894th NHL career goal puck in an NHL hockey game against the Chicago Blackhawks, Friday, April 4, 2025, in Washington. (AP Photo/Nick Wass)

Washington Capitals left wing Alex Ovechkin warms-up before an NHL hockey game against New York Islanders in Elmont, N.Y., Sunday, April 6, 2025. (AP Photo/Adam Hunger)

Washington Capitals left wing Alex Ovechkin warms-up before an NHL hockey game against New York Islanders in Elmont, N.Y., Sunday, April 6, 2025. (AP Photo/Adam Hunger)

Washington Capitals left wing Alex Ovechkin kneels on the ice during the warm-up before an NHL hockey game against New York Islanders in Elmont, N.Y., Sunday, April 6, 2025. (AP Photo/Adam Hunger)

Washington Capitals left wing Alex Ovechkin kneels on the ice during the warm-up before an NHL hockey game against New York Islanders in Elmont, N.Y., Sunday, April 6, 2025. (AP Photo/Adam Hunger)

Washington Capitals left wing Alex Ovechkin (8) celebrates after scoring his 895th career goal during the second period of an NHL hockey game against New York Islanders in Elmont, N.Y., Sunday, April 6, 2025. (AP Photo/Adam Hunger)

Washington Capitals left wing Alex Ovechkin (8) celebrates after scoring his 895th career goal during the second period of an NHL hockey game against New York Islanders in Elmont, N.Y., Sunday, April 6, 2025. (AP Photo/Adam Hunger)

Recommended Articles
Hot · Posts