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Keyloop completes the acquisition of Automotive Transformation Group (ATG)

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Keyloop completes the acquisition of Automotive Transformation Group (ATG)
News

News

Keyloop completes the acquisition of Automotive Transformation Group (ATG)

2024-05-02 16:06 Last Updated At:16:20

READING, England--(BUSINESS WIRE)--May 2, 2024--

Keyloop, a global automotive technology company, has today announced the completion of the acquisition of ATG, an innovative provider of automotive technology focused on omnichannel retail solutions. This follows the announcement of entering into a definitive agreement on 10 th April 2024.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240502903241/en/

Keyloop completes the acquisition of Automotive Transformation Group (ATG) (Graphic: Business Wire)

The acquisition is a significant step in accelerating the delivery of Keyloop’s Experience-First blueprint across the lifetime of vehicle ownership, supporting automotive retailers and OEMs in their delivery of exceptional customer experiences.

Tom Kilroy, CEO, Keyloop comments: Together, Keyloop and ATG combine to create an integrated technology portfolio that more completely connects the entire consumer automotive journey, helping retailers and OEMs improve customer experience via innovative solutions.”

Tim Smith, CEO, ATG comments: The announcement today is a testament to the inspirational and innovative team at ATG and the vision and commitment from Keyloop. I’m delighted to be joining the Executive Team at Keyloop and look forward to bringing our businesses together over the coming weeks for the benefit of all our customers.”

ATG is being advised by Houlihan Lokey and Taylor Wessing. Keyloop is being advised by King & Spalding and Paul Hastings LLP. ATG management were advised by Momentum Corporate Finance.

Editor’s Note:

About Keyloop:

Keyloop delivers cutting-edge solutions, tailored to the modern needs of auto retailers and OEMs alike. From the showroom to the workshop, and everything in between, its technology facilitates distinctive customer experiences between key systems, tools, and departments. With 40 years of automotive DNA, and a deep understanding of what it takes to drive success, Keyloop solutions are delivered in over 90 countries, and trusted by more than 18,000 retailers and 80 OEMs worldwide. For more information, please visit: www.keyloop.com. Download Keyloop’s latest whitepaper Revolutionising automotive retail through technology.

About Automotive Transformation Group (ATG):

As an innovative provider of retailing software to the automotive sector, Automotive Transformation Group (ATG) exists to make car-buying easy. With 20 years of experience, technology deployed across 80 countries, and over 13 billion digital interactions captured to date, they have developed a deep understanding of car-buying behaviour, which allows them to design consumer-first software for Retailers, OEMs, Financiers and Fleet Suppliers across the globe. For more information, please visit: atg.auto.

Tim Smith, CEO, ATG (Photo: Business Wire)

Tim Smith, CEO, ATG (Photo: Business Wire)

Tom Kilroy, CEO, Keyloop (Photo: Business Wire)

Tom Kilroy, CEO, Keyloop (Photo: Business Wire)

In one of the most anticipated performances of the 2024 Academy of Country Music Awards, Jason Aldean lit up the stage in a moving tribute to the late Toby Keith.

He gave the crowd an emotional, acoustic performance of Keith's classic “Should’ve Been a Cowboy” as the audience sang along, and Keith's family watched from the crowd.

Across his career, Keith took home 14 ACM Awards, twice winning the top prize of entertainer of the year. He died in February at age 62, following a diagnosis of stomach cancer.

The 59th annual ACM Awards are broadcast live from the Ford Center at The Star in Frisco, Texas, just north of Dallas with host Reba McEntire.

Earlier in the evening, Luke Combs – the most nominated artist of the night, with eight -- took home single of the year for his cover of Tracy Chapman’s “Fast Car.” Last year, Chapman’s 1988 song won song of the year at the Country Music Awards for Combs’ cover, making her the first Black songwriter to win in the category.

Male artist of the year went to Chris Stapleton. “There’s so many great guys in that category and I’m happy just to be included in this company,” he said in his acceptance speech.

Performances hit fast and furious at the ACMs: Jelly Roll launched into a rocking rendition of his new song “Liar,” followed closely by Kelsea Ballerini with Noah Kahan — doing her song “Mountain with a View” into his viral hit, “Stick Season.”

Tigirlily Gold did “I Tried A Ring On,” Texas-born Cody Johnson brought his “Dirt Cheap,” and Miranda Lambert debuted her new single “Wranglers.”

Kane Brown did a moving cover of “Georgia On My Mind.” Thomas Rhett did “Beautiful As You,” and everyone’s favorite couple, Blake Shelton and Gwen Stefani, brought the lovely “Purple Irises” to the ACM stage.

Lainey Wilson opened the show with a cover of Little Texas’ “God Blessed Texas,” flawlessly jumping into her new single, “Hang Tight Honey.” Afterward, Clay Walker and Randy Travis presented Jordan Davis with song of the year for his ubiquitous country radio hit “Next Thing You Know.”

“First off, I want to thank the fans for loving this song,” he said in his acceptance speech. “I love songwriting because of songs that won song of the year, so to be holding this right now is crazy.”

Dan and Shay and Old Dominion took home the prize for duo and group of the year, respectively.

More is yet to come: Post Malone, Parker McCollum, Nate Smith with Avril Lavigne, Stapleton and McEntire will also perform during the telecast.

The 2024 ACM Awards are being livestreamed on Prime Video and the Amazon Music channel on Twitch Live.

For more coverage of this year’s ACM Awards, visit https://apnews.com/hub/academy-of-country-music-awards

Randy Travis, left, and Clay Walker present the award for song of the year during the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/Chris Pizzello)

Randy Travis, left, and Clay Walker present the award for song of the year during the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/Chris Pizzello)

Lainey Wilson performs a medley during the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/Chris Pizzello)

Lainey Wilson performs a medley during the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/Chris Pizzello)

Lainey Wilson arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Lainey Wilson arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Bunnie XO arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Bunnie XO arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Jelly Roll, left, and Bunnie XO arrive at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Jelly Roll, left, and Bunnie XO arrive at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Kendra Slaubaugh, left, and Krista Slaubaugh of Tigirlily Gold arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Kendra Slaubaugh, left, and Krista Slaubaugh of Tigirlily Gold arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Jelly Roll arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Jelly Roll arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Michael Trotter Jr., left, and Tanya Trotter of The War and Treaty arrive at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Michael Trotter Jr., left, and Tanya Trotter of The War and Treaty arrive at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

This combination of photos show, country musicians, from left, Luke Combs, Megan Moroney and Morgan Wallen. Combs leads the 2024 ACM Awards nominations with eight, and Moroney and Wallen are nominated for six each. (AP Photo)

This combination of photos show, country musicians, from left, Luke Combs, Megan Moroney and Morgan Wallen. Combs leads the 2024 ACM Awards nominations with eight, and Moroney and Wallen are nominated for six each. (AP Photo)

Lainey Wilson arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Lainey Wilson arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Jelly Roll arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

Jelly Roll arrives at the 59th annual Academy of Country Music Awards on Thursday, May 16, 2024, at the Ford Center in Frisco, Texas. (AP Photo/LM Otero)

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