DREO Unveils BaristaMaker Milk Frother with 30% Off for Early Backers

CLIFTON, N.J., Aug. 13, 2024 /PRNewswire/ -- DREO, a leading innovator in smart home technology, is thrilled to announce the launch of its latest smart kitchen product, DREO BaristaMaker Milk Frother. Building on the success of DREO ChefMaker, which was the top 1 Kickstarter kitchen project, DREO is launching the BaristaMaker Milk Frother with Kickstarter again to show its appreciation for early supporters with Super Early Bird offers. DREO BaristaMaker, the world's first professional smart milk frother that can craft latte art directly with all types of milk, from dairy to plant-based, is now available with an exclusive Super Early Bird offer—up to 30% off the suggested retail price of $99 for the first 24 hours.

Unlock Barista-Quality Microfoam at Home

DREO BaristaMaker is the world's first professional smart milk frother that can craft latte art directly with all types of milk, from dairy to plant-based. It is set to revolutionize home coffee preparation, offering barista-quality microfoam at the touch of a button. Combining advanced food science with expert barista techniques, DREO BaristaMaker creates silky, dense microfoam ideal for latte art and creative drinks. With a patented impeller combo design and tailored multi-stage algorithms, it mimics the precision of professional frothing processes. This versatile device offers multiple foam options, perfectly froths both dairy and plant-based milks, and is an excellent companion for powdered drinks like matcha and hot chocolate. Additionally, it doubles as a stainless steel pitcher for easy pouring, ensuring an exceptional experience every time.

Proven Excellence and Early Success

Since its debut in mid-July, DREO BaristaMaker has garnered glowing reviews from industry experts and coffee enthusiasts alike. Mikael Jasin, the 2024 World Barista Champion; Anthony Douglas, the 2022 World Barista Champion; and Dale Harris, the 2017 World Barista Champion, have all tested the frother and awarded it a perfect 10/10 rating. They will serve as ambassadors for the BaristaMaker and the DREO brand, with more barista champions expected to join. Industry experts who have had the opportunity to experience DREO BaristaMaker firsthand have expressed high levels of satisfaction with its innovative features, intuitive design, and ability to create micro-foam for latte art and creative drinks. The reviews of this impressive machine have been overwhelmingly positive.

DREO BaristaMaker has also been a hit with consumers, with over 10,000 community users expressing interest in the product and eager to be among the first backers to receive it upon the commencement of the Kickstarter campaign.

Don't Miss Out: Limited-Time Offer

"The Kickstarter community has been instrumental in driving our innovation forward, particularly within DREO's kitchen category," said Joshua Gunn, VP of North America at DREO. "The success of our ChefMaker campaign in 2023, which raised $1.7 million, is a testament to our commitment to bringing cutting-edge technology into the homes of early adopters. With DREO BaristaMaker, we're not just launching another product; we're setting a new standard for home coffee creation. Our 30% Super Early Bird offer is our way of thanking our loyal backers and inviting new supporters to join us in shaping the future of coffee technology."

DREO BaristaMaker Milk Frother is available on Kickstarter from August 13th at 8:00 EST, with a Super Early Bird offer running for the first 24 hours. Backers on Kickstarter will receive the first batch of shipments at the end of September, right after the Kickstarter campaign ends. They will experience the fun of latte-art making like never before. Following the initial shipment to early supporters, the product will be available to the general public from October onwards. DREO Kickstarter early supporters who join the DREO community now could win a grand prize worth over $3,200 and enjoy a $15 storewide discount by signing up on dreo.com.

Be part of the future of coffee technology—back DREO BaristaMaker on Kickstarter and secure your 30% discount before it's gone!

ABOUT DREO

DREO is a pioneering smart home technology brand that redefines the way we interact with our homes. With a unique philosophy that brings cutting-edge technology and elegant design to the air comfort and smart kitchen segments, DREO has become the choice of over 10 million happy users. Our ultimate ambition is to inspire simple yet extraordinary home experiences through modern and sustainable innovation.

*Based on Stackline data for Amazon U.S. Retail Sales of Tower Fans from Jan 2022 - Dec 2023.

For more details visit: https://www.dreo.com/
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

DREO Unveils BaristaMaker Milk Frother with 30% Off for Early Backers

NEW YORK, Sept. 14, 2024 /PRNewswire/ -- International menswear brand Coofandy and women's sleepwear label Ekouaer made a bold entrance at New York Fashion Week with their much-anticipated runway debut at the landmark Cipriani building, 25 Broadway. As e-commerce leaders in their respective categories, each brand is marking this milestone as the start of an exciting new phase of growth, with Ekouaer poised to surpass $250 million in revenue and Coofandy projected to break $300 million this year.

"Coming to New York Fashion Week jumpstarts our branding efforts and marks a new chapter for both brands," said Oliver Chen, founder of Coofandy and Ekouaer, underscoring the importance of this debut in solidifying their market presence.

To celebrate their debut, supermodels Sean O'Pry and Helena Christensen returned to the runway, with O'Pry opening for Coofandy and Christensen for Ekouaer in their only NYFW appearances this season. The presence of these iconic figures, paired with curated styling from top industry experts Charlie Ward and Matthew Mazur, positioned the brands as premium yet accessible, blending aspirational fashion with real-world versatility.

Coofandy: Jet-Setting Sophistication

With its roots in accessible menswear, Coofandy has expanded beyond business shirts and suits to include casual knitwear and beachwear, achieving $200 million in revenue by 2023. At NYFW, Coofandy unveiled 40 diverse looks, embodying a jet-setting cosmopolitan sophisticate. From sleek suiting to casual summer looks, the collection reflected effortless nonchalance with an intentional edge.

My overall goal was to show the wide range of Coofandy's offerings, said stylist Charlie Ward. "We wanted to highlight classic tailoring while also showcasing more casual or beach-ready looks. From start to finish, it was about versatility—pieces that could elevate any wardrobe while being easy to wear."

Sean O'Pry, dressed in a sharp white tuxedo jacket to close the show, perfectly captured Coofandy's modern elegance. "Sean is always a joy to dress because he understands what the clothes are trying to say. It was an obvious choice to have him open and close the show,"** Ward added.

Rafael Miller, one of the next-gen models, offered a fresh perspective. "What I love about Coofandy is the versatility it offers. From sharp tailoring to more relaxed looks, each piece makes you feel prepared for anything, and that's the kind of confidence I look for in a brand," Miller noted, embodying Coofandy's balance of sophistication and ease.

Ekouaer: Effortless Chic for Every Occasion

Ekouaer, known for its stylish sleepwear, made its mark with 20 womenswear looks that transition effortlessly from day to night. Drawing inspiration from the off-duty city girl in the Riviera, the collection blended playful elements like flip flops and wide-leg jeans with luxurious textures of silk and satin.

"Helena was a dream to work with," said stylist Matthew Mazur."She knew exactly what she wanted, and we elevated her look with bold accessories like a lace catsuit, a standout piece made exclusively for her."  Christensen, dressed in a layered silk PJ set over a lace bodysuit, captured the spirit of the Ekouaer woman—effortless, chic, and confident. "It was all about taking something cozy and giving it a bold twist," Christensen said.

Mazur further explained the vision behind the collection: "I wanted to explore how sleepwear and loungewear could transition into daywear, making the pieces versatile, no fuss, and chic. It's about blending comfort with style in a way that feels natural."

To ensure a successful and seamless New York Fashion Week show, the brands partnered with China Fashion Collective, a New York-based agency known for high-profile fashion shows and helping international brands break into the US market.  "The vision was to showcase not only the premium nature of the brands but also their accessibility, but also highlighting their versatility in everyday wear," said Yuhan Liu, former award-winning journalist and Co-Founder of China Fashion Collective, who led the NYFW production effort.

Chen also noted this NYFW debut is a key moment for both brands as they continue to explore new avenues beyond e-commerce, emphasizing the strategic importance of the show for their future market expansion.

For PR inquiry, please contact China Fashion Collective 
Email: claire@chinafashioncollective.com  
           yuhan@chinafashioncollective.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy