DUBAI, United Arab Emirates--(BUSINESS WIRE)--Apr 24, 2024--
Horizon FCB Dubai's recent “Delivered Yesterday” campaign for DHL marks a pivotal shift in advertising within the logistics sector. This campaign not only showcases DHL’s capability to overcome time zone challenges for delivery but also sets a new standard for how logistics companies can engage with their audiences.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240424282104/en/
Innovative Storytelling Sets New Benchmarks
The success of this campaign underscores the growing importance of creative storytelling in logistics advertising. By demonstrating DHL’s ability to deliver “back in time,” Horizon FCB Dubai has introduced a novel narrative technique that goes beyond traditional service features like speed and reliability. “This campaign illustrates how blending imaginative storytelling with real-world capabilities can captivate audiences and strengthen brand loyalty,” says Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai.
Implications for Industry Advertising Trends
The “Delivered Yesterday” campaign’s impact suggests a future where logistics ads are more than service announcements—they're engaging stories that resonate on an emotional level with consumers. This approach could prompt other companies in the sector to follow suit, seeking to differentiate themselves in a market flooded with similar claims of speed and efficiency.
Horizon FCB's Leading Role
With this campaign, Horizon FCB Dubai positions itself at the forefront of this transformative movement. “We've shown that it's possible to turn logistical operations into compelling narratives that appeal broadly,” Colin Smith, Creative Director at Horizon FCB Dubai, notes. This pioneering strategy not only enhances DHL’s image but also serves as a model for the industry, demonstrating the power of creative advertising in translating complex logistics into understandable and relatable consumer benefits.
Looking Ahead
As companies strive to meet the increasing demands of savvy consumers, the role of innovative advertising in logistics will likely grow. Creative campaigns that highlight technological advancements and logistical prowess in exciting, consumer-friendly ways will set the industry's new gold standard. Horizon FCB Dubai is already exploring the next frontier—advertising that not only informs but also inspires and entertains.
This forward-looking strategy promises to keep Horizon FCB Dubai at the cutting edge of advertising innovation, paving the way for future campaigns that could reshape consumer expectations and brand interactions in the logistics industry.
Watch the campaign film on the DHL MENA YouTube channel.
*Source:AETOSWire
Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL’s “Delivered Yesterday” Campaign (Graphic: AETOSWire)
Israel's military has ordered tens of thousands of people in the southern Gaza city of Rafah to begin evacuating, signaling that a long-promised ground invasion could be imminent.
The announcement on Monday complicated last-ditch efforts by international mediators to broker a cease-fire. Hamas and Qatar, a key mediator, have warned that an invasion of Rafah could derail the talks.
Israel has described Rafah as the last significant Hamas stronghold after seven months of war, and its leaders have repeatedly said they need to carry out a ground invasion to defeat the Islamic militant group.
Lt. Col. Nadav Shoshani, an army spokesman, said some 100,000 people were being ordered to move to a nearby Israel-declared humanitarian zone called Muwasi. He said Israel was preparing a “limited scope operation” and would not say whether this was the beginning of a broader invasion of the city.
The Israel-Hamas war has driven around 80% of Gaza’s population of 2.3 million from their homes and caused vast destruction in several towns and cities. The death toll in Gaza has soared to more than 34,500 people, according to local health officials.
The war began Oct. 7 when Hamas attacked southern Israel, abducting about 250 people and killing around 1,200, mostly civilians. Israel says militants still hold around 100 hostages and the remains of more than 30 others.
Currently:
— Israeli army tells Palestinians to evacuate parts of Rafah ahead of an expected assault
— Hamas says latest cease-fire talks have ended. Israel vows military operation in ‘very near future’
— Israel orders Al Jazeera to close its local operation and seizes some of its equipment
— Netanyahu uses Holocaust ceremony to brush off international pressure against Gaza offensive
— Anti-war protesters leave USC after police arrive, while Northeastern ceremony proceeds calmly
— Israeli strike kills 4 civilians in southern Lebanon, state media says
Follow AP’s coverage of the war at https://apnews.com/hub/israel-hamas-war
Here's the latest:
RAFAH, Gaza Strip -- The United Nations agency serving Palestinian refugees says it will not comply with an Israeli military order to evacuate parts of the southern Gaza city of Rafah.
Juliette Touma, communications director for UNRWA, says the agency has not evacuated the area and has no plans to do so. She says it has thousands of employees in the city.
“UNRWA will not take part in any forced evacuation of the population in Rafah or elsewhere in Gaza,” she said. “We are committed to staying and delivering humanitarian assistance.” She called for a cease-fire.
Relations between Israel and UNRWA have long been strained and further deteriorated during the seven-month war.
Israel has accused UNRWA of collaborating with the Hamas militant group and called for the agency’s closure.
UNRWA, the largest international provider of aid and services in Gaza, denies the accusations.
BERLIN — Germany’s Foreign Office on Monday condemned the shutdown of Qatar’s Al Jazeera satellite news network in Israel.
The Foreign Office wrote on X that “a free and diverse press landscape is the cornerstone of every liberal democracy. In times of conflict especially, it is of crucial importance to protect the freedom of the press.”
“The decision of the Israeli authorities to shut down Al Jazeera in Israel is the wrong signal,” the ministry said.
Germany has for decades been a staunch supporter of Israel. Berlin, however, has gradually shifted its tone as civilian casualties in Gaza have soared, becoming increasingly critical of the humanitarian situation in Gaza and speaking out against a ground offensive in Rafah.
JERUSALEM — The Israeli army has ordered tens of thousands of people in the southern Gaza city of Rafah to begin evacuating, signaling that a long-promised ground invasion could be imminent.
The announcement on Monday complicated last-ditch efforts by international mediators, including the director of the CIA, to broker a cease-fire. Hamas and Qatar, a key mediator, have warned that an invasion of Rafah could derail the talks.
Israel has described Rafah as the last significant Hamas stronghold after seven months of war, and its leaders have repeatedly said they need to carry out a ground invasion to defeat the Islamic militant group.
Lt. Col. Nadav Shoshani, an army spokesman, said some 100,000 people were being ordered to move to a nearby Israel-declared humanitarian zone called Muwasi. He said Israel was preparing a “limited scope operation” and would not say whether this was the beginning of a broader invasion of the city. But last October, Israel did not formally announce the launch of a ground invasion that continues to this day.
BEIRUT — An Israeli airstrike on northeastern Lebanon wounded three people and destroyed a building, Lebanon’s state-run National News Agency says.
The strike on the village of Safri early Monday targeted a factory in the eastern Bekaa Valley, the agency said without giving further details.
The Israeli military said its fighter jets struck a Hezbollah military structure in Safri.
Monday’s strike came after a tense day along the Lebanon-Israel border during which an Israeli airstrike on a village near the border killed four Lebanese civilians.
The militant Hezbollah group said it fired dozens of rockets in retaliation toward northern Israel.
The Lebanon-Israel border has seen almost daily exchange of fire since a day after the Israel-Hamas war started on Oct. 7.
Israeli strikes have killed more than 350 people in Lebanon, most of them fighters with Hezbollah and allied groups but also including more than 50 civilians. In Israel, strikes from Lebanon have killed at least 10 civilians and 12 soldiers.
The office of late Al Jazeera network journalist Shireen Abu Akleh is decorated with memorial items, inside the network's office, in the West Bank city of Ramallah Sunday, May 5, 2024. Israel ordered the local offices of Qatar's Al Jazeera satellite news network to close Sunday, escalating a long-running feud between the broadcaster and Prime Minister Benjamin Netanyahu's hard-line government as Doha-mediated cease-fire negotiations with Hamas hang in the balance. (AP Photo/Nasser Nasser)
Palestinians react next to the bodies of their relatives who were killed in an Israeli airstrike in Gaza Stirp, at the Al Aqsa hospital in Deir al Balah, Gaza, Sunday, May 5, 2024. (AP Photo/Abdel Kareem Hana)
Palestinians react next to the bodies of their relatives who were killed in an Israeli airstrike in Gaza Stirp, at the Al Aqsa hospital in Deir al Balah, Gaza, Sunday, May 5, 2024. (AP Photo/Abdel Kareem Hana)
A Palestinian woman mourns her relative, 7-month old baby Hani Qeshta, who was killed in an Israeli bombardment on a residential building with Qeshta's family, at the morgue of Al Najjar hospital in Rafah, southern Gaza Strip, Sunday, May 5, 2024. (AP Photo/Ismael Abu Dayyah)
Israeli soldiers drive a tank at a staging ground near the border with the Gaza Strip, in southern Israel, Sunday, May 5, 2024. (AP Photo/Tsafrir Abayov)
The Qeshta family is seen in body bags at the morgue of Al Najjar hospital in Rafah, southern Gaza Strip, Sunday, May 5, 2024. The family was killed in an Israeli bombardment on a residential building in Rafah. (AP Photo/Ismael Abu Dayyah)
