China Media Group (CMG) is getting ready to broadcast the 2024 Paris Olympic Games in 8K ultra-high-definition signals, the first-ever use of 8K production technology at the Summer Olympics.
As one of the main broadcasters for the Games accredited by the International Olympic Committee (IOC), CMG will set a record for the scale of its broadcast coverage of the Paris Olympics.
CMG will handle broadcast coverage and provide international broadcasting signals for the table tennis, badminton, rock climbing, and gymnastics events, while also delivering 8K UHD signals for the athletics events and closing ceremony.
CMG has set up a media center at the Games' International Broadcast Center, along with an on-site studio and reporting points in front of the Eiffel Tower, which are all now operational.
On Sunday, CMG successfully delivered three studios equipped with 4K UHD production technology to the International Broadcasting Center, with all systems installed and debugged to commence rehearsals for the Games' opening this week.
CMG is using cutting-edge technologies such as UHD, AI, 5G, and cloud platforms to cover the Games, with self-developed broadcasting systems and key equipment that allow multi-faceted and multi-dimensional reporting of the event.
CMG's 8K UHD live broadcast trucks are among the world's most powerful and flexible outside broadcast platforms.
Under a strategic agreement between the IOC and CMG, the Olympic Broadcasting Services (OBS) and CMG have forged a long-term cooperation mechanism for the Paris Olympics and upcoming Olympic Games. This collaboration spans event broadcasting, technological applications, market development, and aims to foster the broad dissemination of the Olympic spirit and culture.
The Paris Olympic Games are set to take place from July 26 to August 11, followed by the Paralympics from August 28 to September 8.
CMG prepares in Paris to provide first ever 8K UHD Summer Olympics broadcast
