Culture Genesis Dominates Digital Reach and Engagement Among Diverse Audiences, Nielsen Study Shows

LOS ANGELES--(BUSINESS WIRE)--Aug 13, 2024--

Culture Genesis, the largest, diverse-owned digital video network for underrepresented creators and multicultural audiences, today announced the results of a recent Nielsen Media Impact study, highlighting its exceptional performance in reaching and engaging diverse audiences through its YouTube network.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240813444878/en/

Conducted over six months from August 2023 to January 2024, the study highlights Culture Genesis' significant lead over key competitors in attracting Black, Hispanic, and White viewers aged 18 and older. Key findings include:

"These results validate our mission to create content that resonates with diverse audiences and attracts a broad viewership," said Desmond Graves, SVP, Analytics and Insights at Culture Genesis. "Our ability to engage viewers across racial and ethnic lines positions us as a unique and valuable partner for brands looking to make an impact and connect with a full spectrum of diverse consumers."

In addition, the study showed that Culture Genesis on YouTube showed the highest percentage reach for mixed-race audiences—the fastest-growing group in the U.S.*

“Centering the stories and talent from historically excluded communities engages diverse audiences,” said Charlene Polite Corley, VP Diverse Insights and Partnerships at Nielsen. “These metrics demonstrate the value of inclusive platforms like Culture Genesis when marketers include them in the marketing mix.”

Culture Genesis commissioned the study, which demonstrates the platform's ability to capture and retain viewer attention across demographics, positioning it as a powerful tool for precision-targeted marketing campaigns.

Graves added: "Nielsen's data confirms Culture Genesis as a superior investment for brands seeking to maximize ROI through precise targeting of high-value multicultural audiences."

For more information, visit https://www.culturegenesis.com/.

*In the 2020 U.S. Census, the number of people identifying as two or more races grew by 276% compared to 2010. Nielsen’s definitions of Black Hispanic and Asian or Pacific Islander Hispanic adults align with theCensus.

About Culture Genesis

Culture Genesis is the largest digital video network for underrepresented creators and publishers, with over 95% diverse-owned inventory. This includes Culture Genesis' owned and operated properties and a large affiliate network of diverse-owned properties that help advertisers reach Gen Z and Millennial audiences at scale.

Based in Los Angeles, Culture Genesis was founded by former Apple executive Cedric J. Rogers and VEVO, MLB Advanced Media alum Shaun Newsum. We build, develop, and acquire digital media technology and audiences and are committed to amplifying the voices of underrepresented creators in the digital space. For more information, visit https://www.culturegenesis.com.

Key findings from a Culture Genesis study in collaboration with Nielsen highlight the platform's industry-leading ability to engage multicultural audiences. (Graphic: Business Wire)

ATLANTA (AP) — Two Delta Air Lines planes collided on a taxiway at Atlanta's airport Tuesday morning, with a larger plane knocking over the tail of a smaller regional jet.

No injuries were reported and Delta said passengers would be rebooked on other flights.

Atlanta-based Delta said the wing of a Delta Airbus A350 jet that was bound for Tokyo hit the tail of a smaller Bombardier CRJ-900 that was on an adjacent taxiway. The smaller plane, operated by Delta subsidiary Endeavor Air, was preparing to take off for Lafayette, Louisiana.

Jason Adams, a meteorologist for WFTS-TV in Tampa, Florida, who is traveling to Louisiana to cover Tropical Storm Francine, recounted the moment of impact on social platform X.

“Well that was terrifying,” Adams wrote. “Taxiing out for the flight from Atlanta to Louisiana and another plane appears to have clipped the back of our plane. Very jarring, metal scraping sounds then loud bangs. We’re fine. No fire or smoke.”

Adams posted pictures of the tail of the smaller plane knocked on its side and laying on the taxiway.

Delta said the wing of the larger plane was also damaged.

Officials at Hartsfield-Jackson Atlanta International Airport said passengers from one plane were bused back to the terminal, while the other plane returned to a gate under its own power. There were 221 passengers on the Airbus and 56 passengers on the regional jet.

Delta said it would cooperate with the National Transportation Safety Board and other authorities to investigate. The Federal Aviation Administration says it is also investigating.

Airport officials described disruptions to operations at the world's busiest airport as “minimal.”

A plane sits damaged at Hartsfield-Jackson Atlanta International Airport after colliding with another plane on a taxiway, Tuesday, Sept. 10, 2024. (WSB via AP)