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LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

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LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE
Business

Business

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

2024-06-21 12:01 Last Updated At:12:35

Company's 'Optimism your feed' Playlist Garners 1.2 Billion Views in Just Three Weeks

SEOUL, South Korea, June 21, 2024 /PRNewswire/ -- LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of 'Life's Good' by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the "finger heart" gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

"LG is committed to delivering on its promise of 'Life's Good. This social media challenge aims to uncover and share what 'Life's Good' means to our customers," said Kim Hyo-eun, vice president and head of LG's Brand Management Division. "We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign's social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world."

The social media challenge is part of LG's 'Optimism your feed' campaign and follows the launch last month of LG's Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.  

The social media challenge invites users around the world to join influencers including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.

Meanwhile, LG has also launched an offline campaign event called 'Optimism your day,' which will run till early July. Continuing from last year, a truck adorned with the company's 'Life's Good' brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays 'Life's Good' campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign's message of optimism to employees as well as the outside world.

"We are all brand ambassadors of LG," said CEO William Cho. "If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world."

More details about Life's Good campaign can be found on the campaign page at www.lg.com/lifesgood.

About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG's four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 84 trillion in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

SANTA CLARA, Calif., July 18, 2024 /PRNewswire/ -- The Frost & Sullivan Institute is excited to announce the winners of the 2024 Enlightened Growth Leadership Best Practices Recognition from the Americas (LATAM and North Americas). This prestigious accolade honors companies that have seamlessly integrated sustainable practices into their business models, setting new benchmarks for innovation and social responsibility. This year's awardees have demonstrated exceptional leadership in tackling challenges such as water conservation, promoting circular economy models, enhancing digital inclusion, and reducing GHG emissions. These exemplary organizations have successfully integrated business excellence with social and environmental responsibility, setting a benchmark for others to follow.

"The Enlightened Growth Leadership Awards celebrate companies that have transcended traditional business models to integrate sustainability at their core. These honorees exemplify how innovative thinking and responsible practices can drive both economic growth and social good. Their accomplishments set a powerful example, encouraging other organizations to strive for a balance between profitability and positive impact, ultimately leading to a more resilient and inclusive global economy," remarked Aroop Zutshi, Director of the Frost & Sullivan Institute.

The award selection process is a comprehensive and rigorous eight-step journey, blending expert evaluations, market research, and in-depth scrutiny of the nominees' innovative contributions. Based on metrics such as achieving growth excellence, pioneering 'innovating to zero' solutions aligned with global priorities, optimizing the customer value chain, and driving technological advancements, the awardees truly exemplify excellence in their fields.

The Frost & Sullivan Institute proudly congratulates all the winners of the 2024 Enlightened Growth Leadership Best Practices Recognition from the Americas. Their remarkable contributions will be celebrated at a prestigious awards ceremony hosted in collaboration with the Strategic Consortium of Intelligence People (SCIP) in Barcelona later this year. These companies serve as inspiring examples of how business success can be harmonized with the well-being of our planet and its people.

Recipients:
Enphase Energy
Entegris
Enviva Inc.
EOG Resources, Inc.
EPAM Systems, Inc.
Exact Sciences Corporation
Exelixis, Inc.
ExlService Holdings, Inc.
Fiserv, Inc.
Fortinet, Inc.
FOX Factory, Inc.
Generac Power Systems, Inc.
Graphic Packaging International, LLC
Humana
Coherent Corp.
Incyte
Insulet Corporation.
International Flavors & Fragrances Inc.
IPG
Intuit Inc.
Intuitive Surgical
L3Harris Technologies, Inc.
LAM RESEARCH CORPORATION
Lineage, Inc.
Maximus
McAfee, LLC
Merck & Co., Inc.
Meta
Microchip Technology Inc.
MKS Instruments
ModivCare
Mosaic
MSCI Inc.
Netflix, Inc.
Neurocrine Biosciences, Inc
Nielsen Consumer LLC.
Nutanix
Nutrien Ltd.
Open Text Corporation.
Oracle
Palo Alto Networks
Par Pacific Holdings, Inc.
Parexel International (MA) Corporation.
Pinterest

About Frost & Sullivan Institute
The Frost & Sullivan Institute (FSI) is a non-profit organization dedicated to utilizing business practices to address global priorities. The genesis of the institute goes back to the vision of either creating or becoming part of a solution that addresses threats to humanity. The Institute has identified strategic imperatives for transformation and believes that we can truly accelerate innovation to zero. To learn more about FSI, visit www.frostandsullivaninstitute.org

About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.

Media Contact:
Bivechana Gautam
Email: Bivechana.gautam@frost.com

Related Links
www.frost.com
www.frostandsullivaninstitute.org

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Frost & Sullivan Institute Celebrates Leaders in Sustainability with 2024 Enlightened Growth Leadership Awards

Frost & Sullivan Institute Celebrates Leaders in Sustainability with 2024 Enlightened Growth Leadership Awards

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